Who we are:

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, Cold Storage, Gojek, Mandai Wildlife Group and Singtel. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia.

The way we work:

At Minden, we treat each other with respect. We embrace authenticity and transparency. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing comprehensive benefits, a dynamic and exciting working environment, work-life balance and effort recognition.

We are currently seeking a CRM Intern who can commit full time for at least 3 months to join our team and help drive customer engagement through data-driven CRM strategies, customer journey optimisation, and lifecycle initiatives.

This is a hands-on opportunity for someone who enjoys problem-solving, working with data, and turning insights into action. You'll gain practical experience in CRM, customer engagement, experimentation, and lifecycle strategy while collaborating with a cross-functional team.

From building customer journeys and launching campaigns to analysing results and optimising performance, you'll have the opportunity to own projects end-to-end and make a meaningful impact on how we engage our customers.

As a CRM Intern, you will:

• Design and build customer communication templates and CRM workflows using tools such as Figma and Braze
• Configure CRM journeys, including audience segmentation, triggers, scheduling, and delivery rules
• Plan and execute A/B tests across messaging, content, timing, and customer segments
• Build and optimise customer lifecycle journeys, including onboarding, activation, engagement, and re-engagement flows
• Design and run experiments to improve customer engagement, retention, and conversion
• Track and analyse key performance metrics, including open rates, click-through rates, conversions, and revenue impact, and share insights and recommendations
• Work with tools such as Braze, Figma, Claude, and Gemini to support CRM and customer engagement initiatives (no prior experience required)

What you should have:

• Polytechnic graduate or University undergraduate in any discipline
• Logical thinker with strong problem-solving and analytical skills
• Curious, proactive, and eager to learn in a fast-paced environment
• Strong written communication skills and attention to detail
• Able to work independently and take ownership of assigned tasks
• Organised and capable of managing multiple priorities effectively
• Comfortable working with data and drawing insights from customer behaviour and engagement trends
• Familiarity with SQL is a bonus, but not required
• Prior experience with CRM platforms, design tools, analytics tools, or AI tools is not required
• Able to commit to a full-time internship for a minimum of 3 to 6 months

We regret to inform you that we will not be able to provide work sponsorship or part time internship for this role.