Who we are: 

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, Great Eastern, FoodPanda and GoJek.

We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.

The way we work: 

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers' long term success.

We are currently seeking a Marketing Executive (1-Year Contract) to join our Marketing team in Singapore.

In this role, you will take on a hands-on role in supporting the execution of brand campaigns, joint marketing initiatives with coalition partners initiatives, and day-to-day marketing operations. You will work closely with internal stakeholders, external agencies, vendors, and coalition partners to help bring marketing plans to life.

This is a 1-year contract role, with the potential to convert to a permanent position based on performance and business needs.

Your key responsibilities include:

Campaign & Brand Execution

• Support the execution of brand and marketing campaigns and initiatives across online and offline touchpoints
• Assist in campaign planning, coordination, timelines, and launch readiness
• Help ensure consistent brand application across marketing materials and campaign assets
• Coordinate the development and production of branded materials, campaign assets, POSM, and related collaterals
• Support event and activation logistics for selected campaigns and partner initiatives where needed

Partner & Agency Coordination

• Coordinate with external agencies, vendors, and partners to ensure timely delivery of campaign assets and deliverables
• Support partner marketing initiatives, including briefing, asset follow-up, submission tracking, and campaign coordination
• Assist with merchandise sourcing, quotation requests, sample coordination, and production follow-up for selected campaigns
• Work closely with internal teams to keep projects moving smoothly and flag delays or issues early

Marketing Operations & Reporting

• Track campaign deliverables, timelines, approvals, and key next steps across multiple workstreams
• Support budget and administrative processes such as purchase requests, invoices, quotations, and internal documentation
• Assist in preparing campaign recaps, reports, and presentation materials
• Conduct basic market research, competitor tracking, and ad hoc analysis to support campaign planning and reviews

AI-Enabled Marketing Support

• Use AI tools where appropriate to support content drafting, research, idea generation, asset briefing, and workflow efficiency
• Stay curious about new tools and platforms that can improve the speed and quality of marketing execution
• Support the team in adopting practical AI tools to streamline day-to-day marketing work

You will be a good fit if you:

• Have 1–2 years of relevant marketing experience; fresh graduates with strong marketing internship experience are also welcome to apply
• Degree in Marketing, Business, Communications, or related fields
• Are organised, detail-oriented, and able to manage multiple tasks in a fast-paced environment
• Have strong written and verbal communication skills
• Are comfortable coordinating with internal stakeholders as well as external agencies, vendors, and partners
• Are proactive, dependable, and willing to roll up your sleeves to get things done
• Have good working knowledge of Google Workspace suite including Slides, Sheets and basic content or presentation tools
• Are familiar with or eager to learn AI-powered tools such as Claude, ChatGPT, Gemini, Canva AI, or similar platforms to improve productivity
• Are comfortable learning new systems, processes, and tools

Bonus if you:

• Have prior exposure to campaign execution, brand marketing, partner marketing, or retail/consumer marketing
• Have experience working with agencies, vendors, or external partners
• Have basic familiarity with design tools such as Canva or simple content editing tools
• Have used GenAI tools in school, internships, or work to improve research, planning, content development, or workflow efficiency