Senior CRM Specialist

Who we are:

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners Breadtalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, Great Eastern, FoodPanda and GoJek.

We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.

The way we work:

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers' long term success.

We are seeking a Senior CRM Specialist who demonstrates a deep understanding of the company's product, be able to identify consumer touch-points and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organised, detail-oriented, and capable of managing multiple projects simultaneously.
 

As a Senior CRM Specialist, you will:

• Collaborate with cross-functional teams (Product & Engineering, Marketing, Partnership) for effective GTM strategies
• Participate in CRM planning and executing CRM & campaign programs
• Drive platform retention, loyalty, engagement and usage metrics (e.g. CTOR)
• Manage user segmentation, communication delivery (emails, push notifications, etc) and performance evaluation
• Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
• Coordinate analysis of industry trends to meet business objectives
• Create hypotheses, run A/B tests or other experimentations and apply basic statistics to improve campaign performance
• Spike the CRM applications to better plan and implement the campaign

You will be a great match if you have:

• Minimum 3 years of experience in CRM or BA roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing (or other different experimentations before)
• Sensitive to numbers, logical thinking and analytical skills
• Proven track record of using data and analytics tools to increase performance and enhance customer experience
• Excellent project management and communication skills
• Experience in SQL or HTML is an advantage
• Familiarity with CRM software (e.g. Braze) is a plus
• Familiarity with Design software (e.g. Figma) is a plus
• Demonstrates a strong sense of ownership, responsibility and commitment
• Self-directed learner with a motivated attitude
• Quick to adapt to ever-changing and volatile market conditions
• Interest in and familiarity with financial news preferred
• Strong ownership of grey areas