Who we are: 

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, PAssion Card, Singtel, Great Eastern, FoodPanda and GoJek.

We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.
 

The way we work: 

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers' long term success.

We are currently seeking a Social Media Specialist to join our Marketing Team in Singapore. 

In this role, you will play a hands-on role in planning and executing social media content that grows engagement, strengthens brand affinity, and supports business priorities. You should be someone who understands social platforms natively, has a strong eye for content, and enjoys turning briefs, trends, and ideas into work that is relevant, timely, and commercially effective.

Why this role could be a great fit

• You will get real hands-on ownership in a dynamic team where good ideas can move fast
• You will have the opportunity to experiment with AI tools, automation, and new content workflows as part of everyday work
• You will work on a mix of brand, social, and partner-led campaigns, not just routine content posting
• You will grow in an environment that values curiosity, initiative, and continuous learning

Your responsibilities will include, but are not limited to:

Social Media Planning & Execution

• Support the development and lead the day-to-day execution of social media plans that deliver both brand and business impact
• Manage yuu Rewards Club’s social media platforms, including Facebook, Instagram, TikTok, Telegram, and WhatsApp
• Plan, create, publish, and optimise platform-native content across static posts, stories, short-form videos, and written copy
• Maintain a clear content calendar and ensure content is delivered on time and aligned with campaign priorities

Content Creation & Community Relevance

• Create, curate, and adapt engaging content that is relevant to each platform and audience
• Monitor social conversations, trending topics, platform changes, and cultural moments, and translate relevant insights into timely content opportunities
• Work closely with internal stakeholders to turn campaign, product, and partner briefs into effective social content
• Participate in content shoots, creative development, and production coordination where needed

Campaign & Partner Marketing

• Support integrated marketing campaigns by translating broader campaign ideas into compelling social executions
• Assist in the execution of joint marketing initiatives with yuu’s coalition partners, including branded content development, coordination, and delivery of required assets
• Work with creative, production, media, and social agencies / content creators to support campaign and always-on content needs

Performance, Experimentation & Innovation

• Track and report on campaign performance, content performance, social metrics, and partner deliverables
• Use data and insights to improve content performance and inform future recommendations
• Support experimentation with new formats, content approaches, and GenAI-enabled creative workflows
• Stay informed on industry trends, platform best practices, emerging content formats, and relevant AI tools

You should have:

• Around 2–4 years of relevant experience in social media, content marketing, or digital content creation, either in-house or agency-side
• Proven ability to create quality content that drives engagement, audience growth, or campaign performance
• Strong understanding of major social media platforms, content formats, trends, and best practices
• Strong copywriting and content ideation skills, with the ability to adapt tone and format across platforms
• Good visual judgment and hands-on familiarity with content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar tools
• Strong communication and stakeholder management skills
• Ability to work both independently and collaboratively in a fast-paced and evolving environment
• Strong attention to detail, time management, and ability to manage multiple deadlines
• Familiarity with or curiosity about AI-powered creative tools and a willingness to experiment with new ways of working

Nice to have:

• Experience working on consumer, retail, loyalty, lifestyle, or app-based brands
• Experience supporting paid social campaigns or content amplification in partnership with media teams or agencies
• Confidence in short-form video ideation and execution
• Existing network with KOLs, creators, or content partners
• Practical experience using tools such as ChatGPT, Gemini, Kling, CapCut AI, Canva AI, or similar platforms in content workflows